Apple

The threads it sat in

The idea that connected each episode's stories, latest first.

• Tue 3 Nov 2026Physical venues win crowds by adding a second draw
• Tue 27 Oct 2026Brands are giving customers more reasons to stay
• Mon 26 Oct 2026Revived history is finding large, eager audiences
• Thu 22 Oct 2026Brands borrow trusted formats to speak for them
• Mon 12 Oct 2026Formats earn genre status once they get a name
• Sun 20 Sep 2026Slow brands outlast clever ones. The decade just proved it

Every episode

• Tue 3 Nov 2026 · Ep 240Services growth at Apple landed a hair under Wall Street's estimate.Services, covering the App Store, Apple Music and iCloud, still grew 10% year on year.Via The Wrap · Music and Entertainment
• Tue 27 Oct 2026 · Ep 235Netflix hired Apple's former podcast marketing head to lead its podcast buying.Steve Wilson, who left Apple in December, will lead Netflix's podcast acquisitions on a contract basis.Via Variety · Music and Entertainment
• Mon 26 Oct 2026 · Ep 234Instagram brings Reels and live streams to Apple TV for living-room viewing.Instagram first tested a Reels-focused version for bigger screens in December, then added new features in June.Via The Verge · Tech and Digital
• Thu 22 Oct 2026 · Ep 232Apple's Design Miami Paris exhibition showcases upcycled found furniture by emerging designers.Curator Rodman Primack and a jury chose the four emerging designers, who have all designed furniture or lighting.Via Dezeen · Design and Architecture
• Tue 13 Oct 2026 · Ep 225Mentioned in the audioMentioned in the audio
• Mon 12 Oct 2026 · Ep 224Apple acquires a personalised podcast startup, signalling AI audio ambitionsVia TechCrunch · Brand and Business
• Sun 20 Sep 2026 · Ep 208Apple stages a photography exhibition to sell a camera phone.Via Surface Magazine · Music and Entertainment
• Thu 10 Sep 2026 · Ep 198Mentioned in the audioMentioned in the audio
• Sun 6 Sep 2026 · Ep 194Mentioned in the audioMentioned in the audio
• Wed 2 Sep 2026 · Ep 190Apple and Google rename Lake Ontario on their maps. Political compliance becomes UX.Via TechCrunch · Tech and Digital
• Mon 31 Aug 2026 · Ep 188John Ternus takes over Apple on Tuesday. The product engineer replaces the supply chain operator.Via Dawn · Music and Entertainment
• Wed 26 Aug 2026 · Ep 183Apple filmed eleven music videos in four days using its Creator Studios facilitiesVia Ad Age · Culture and Ideas
• Wed 19 Aug 2026 · Ep 176Apple cuts its EU commission to 5% on apps distributed outside the App StoreVia The Verge · Tech and Digital
• Tue 14 Jul 2026 · Ep 140Mentioned in the audioMentioned in the audio
• Sat 11 Jul 2026 · Ep 137Apple sues OpenAI over trade secret theft in hardware developmentVia Techmeme · Tech and Digital
• Sun 5 Jul 2026 · Ep 131People at frontier AI labs are choosing Apple silicon machines.Via Techmeme · Tech and Digital
• Sat 13 Jun 2026 · Ep 109Huawei's HarmonyOS 7 builds an agent-friendly architecture to fill Apple's China AI gap directly.Via Techmeme · Tech and Digital
• Mon 1 Jun 2026 · Ep 97Apple is framing smart glasses as an eyewear category play, not a tech product launch.Via The Verge · Brand and Business
• Sun 26 Apr 2026 · Ep 61Apple reveals the handmade craft behind its MacBook Neo launch filmVia Famous Campaigns · Brand and Business
• Wed 22 Apr 2026 · Ep 57Tim Cook steps down as John Ternus, Apple's hardware chief, takes over in SeptemberVia Design Taxi · Brand and Business
• Tue 21 Apr 2026 · Ep 56A Mandalorian director used Vision Pro to preview a theatrical IMAX film.Via Engadget · Music and Entertainment
• Mon 23 Mar 2026 · Ep 27Tim Cook praised Chinese partners days after state media called App Store monopolisticVia Bloomberg · Brand and Business
• Sun 22 Mar 2026 · Ep 26An exclusive tour of Amazon's Trainium lab, the chip that's won over Anthropic, OpenAI, even AppleVia TechCrunch · Tech and Digital
• Thu 19 Mar 2026 · Ep 23Apple's China sales jumped 23% whilst Android pricing itself out of the marketVia Techmeme · Brand and Business
• Tue 17 Mar 2026 · Ep 21Apple bought MotionVFX to compete with Adobe's creative monopolyVia TechCrunch · Tech and Digital
• Fri 13 Mar 2026 · Ep 17Apple cuts its China App Store commission to 25% after talks with regulatorsVia Bloomberg · Brand and Business
• Mon 9 Mar 2026 · Ep 13Microsoft's Azure CTO had Claude scan his 1986 Apple II code, and it found vulnerabilitiesVia The Register · Tech and Digital
• Thu 5 Mar 2026 · Ep 9Apple launches the $599 MacBook Neo with an A18 Pro chipVia Tom's Hardware · Tech and Digital
• Wed 4 Mar 2026 · Ep 8Apple launches the $599 MacBook Neo, built around a phone chipVia Tom's Hardware · Tech and Digital
• Tue 3 Mar 2026 · Ep 7Apple unveils M5 Pro and M5 Max chips with new ‘Fusion Architecture’Via TechCrunch · Tech and Digital
• Mon 2 Mar 2026 · Ep 6Apple asks Google about hosting servers in Apple data centres for a Gemini-powered SiriVia The Information · Tech and Digital
• Thu 26 Feb 2026 · Ep 2Apple and Netflix team up to share Formula 1 programmingVia Engadget · Music and Entertainment
• Wed 25 Feb 2026 · Ep 1Google's Gemini can now handle multi-step tasks on a phone, where Siri can'tVia The Verge · Tech and Digital

2 more episodes retold this news.

How we count: an episode counts once for Apple when Apple is the subject of a headline or story title, or is one of the names the episode covers and is named in a story, in the thread that connects the stories or in the audio. Being cited as a source does not count.