The Pattern

Brand Index

Every brand we track, scored and ranked. Click headers to sort.

Heat = mentions x recency. Higher = more relevant right now.

# Brand Mentions Trend Avg Pulse Category Heat ▼ First Seen
1 Vogue 9 74.7 Fashion 8.2 2026-02-25
2 Google 8 75.6 Tech 7.3 2026-02-25
3 Anthropic 8 74.2 Tech 7.3 2026-02-26
4 OpenAI 8 74.2 Tech 7.3 2026-02-26
5 Business of Fashion 7 76.0 6.4 2026-02-25
6 Apple 7 73.7 Tech 6.4 2026-02-26
7 Netflix 7 76.9 Music 6.4 2026-02-26
8 Prada 6 76.3 Brand 5.5 2026-02-26
9 Pentagon 6 77.0 Tech 5.5 2026-02-27
10 Gemini 5 72.4 Tech 4.5 2026-02-25
11 Gucci 5 76.4 Fashion 4.5 2026-02-27
12 Paramount 4 77.0 Music 3.6 2026-02-26
13 Meta 4 71.0 Tech 3.6 2026-02-26
14 ChatGPT 4 73.8 Tech 3.6 2026-02-27
15 Marni 4 73.8 Design 3.6 2026-02-27
16 Microsoft 4 77.2 Tech 3.6 2026-02-27
17 Amazon 4 75.2 Tech 3.3 2026-02-27
18 Hypebeast 4 73.2 3.1 2026-02-25
19 Siri 3 75.3 Tech 2.7 2026-02-25
20 Fendi 4 79.2 Fashion 2.7 2026-02-25
21 Dior 3 73.3 Fashion 2.7 2026-02-26
22 AWS 3 77.0 Tech 2.7 2026-02-27
23 Asics 3 75.3 2.7 2026-03-03
24 Adidas 3 69.3 2.7 2026-03-04
25 Formafantasma 3 69.3 Design 2.7 2026-03-04
26 PlayStation 3 69.3 Music 2.7 2026-03-04
27 Dover Street Market 3 69.3 Brand 2.7 2026-03-04
28 Sony 3 69.3 Music 2.7 2026-03-04
29 TechCrunch 4 79.0 2.5 2026-02-26
30 Formula 1 3 70.7 Music 2.5 2026-02-26
31 Nvidia 3 74.3 2.5 2026-02-27
32 Chanel 3 69.7 2.5 2026-03-01
33 The Verge 3 78.7 1.9 2026-02-25
34 Engadget 3 78.7 1.9 2026-02-26
35 Warner Bros. Discovery 3 78.7 1.9 2026-02-26
36 Wallpaper 3 78.7 1.9 2026-02-26
37 Wired 2 74.0 1.8 2026-02-26
38 Instagram 2 79.5 Brand 1.8 2026-02-27
39 TikTok 2 79.5 Brand 1.8 2026-02-27
40 Warner Bros 2 76.0 Music 1.8 2026-02-28
41 Devotion 2 72.5 Brand 1.8 2026-03-01
42 MoMu 2 72.5 Fashion 1.8 2026-03-01
43 Stake 2 72.5 Brand 1.8 2026-03-01
44 Antwerp Six 2 72.5 Fashion 1.8 2026-03-01
45 HBO Max 2 75.0 Tech 1.8 2026-03-02
46 Warner Bros Discovery 2 75.0 1.8 2026-03-02
47 Summer Fridays 2 75.0 Fashion 1.8 2026-03-02
48 The Register 2 70.0 1.8 2026-03-04
49 Jimmy Choo 2 72.0 1.8 2026-03-06
50 Amazon Web Services 2 72.0 1.8 2026-03-06