The Pattern

Brand Index

Every brand we track, scored and ranked. Click headers to sort.

Heat = mentions x recency. Higher = more relevant right now.

# Brand Mentions Trend Avg Pulse Category Heat ▼ First Seen
1 OpenAI 35 73.0 Tech 31.8 2026-02-26
2 Google 34 73.7 Tech 30.9 2026-02-25
3 Anthropic 28 73.2 Tech 25.5 2026-02-26
4 Meta 26 71.8 Tech 23.6 2026-02-26
5 LVMH 19 70.2 Fashion 17.3 2026-03-06
6 Nike 20 71.3 Brand 16.7 2026-03-06
7 Microsoft 18 73.1 Tech 16.4 2026-02-27
8 Kering 16 71.5 Fashion 14.5 2026-03-06
9 Apple 21 74.0 Tech 14.0 2026-02-26
10 Amazon 21 74.0 Tech 14.0 2026-02-27
11 Nvidia 20 74.2 Tech 13.3 2026-02-27
12 Vogue 25 74.2 Fashion 13.2 2026-02-25
13 TechCrunch 17 74.5 13.1 2026-02-26
14 Business of Fashion 16 74.5 12.3 2026-02-25
15 YouTube 13 71.2 Tech 11.8 2026-03-06
16 Gucci 12 74.3 Fashion 10.9 2026-02-27
17 Prada 11 75.1 Fashion 10.0 2026-02-26
18 TikTok 11 74.3 Brand 10.0 2026-02-27
19 Claude 13 71.2 Tech 10.0 2026-03-07
20 Hermès 11 70.7 Design 10.0 2026-03-09
21 Sony 11 71.6 Music 9.2 2026-03-04
22 Chanel 12 70.9 Design 8.6 2026-03-01
23 L'Oréal 11 72.9 Fashion 8.5 2026-03-18
24 Disney 10 71.6 Music 8.3 2026-03-04
25 ChatGPT 11 72.1 Tech 7.9 2026-02-27
26 Zara 11 72.2 Fashion 7.9 2026-03-13
27 Dior 10 72.6 Fashion 7.7 2026-02-26
28 Adidas 9 71.8 7.5 2026-03-04
29 Netflix 16 74.0 Music 7.3 2026-02-26
30 Instagram 8 72.1 Brand 7.3 2026-02-27
31 The Verge 8 76.0 6.2 2026-02-25
32 Hypebeast 11 73.9 5.8 2026-02-25
33 Dolce & Gabbana 6 70.8 5.5 2026-03-01
34 Louis Vuitton 6 71.7 5.5 2026-03-11
35 Samsung 8 76.1 5.3 2026-02-26
36 Asics 9 73.6 Brand 5.3 2026-03-03
37 Spotify 7 71.4 Brand 4.7 2026-02-25
38 Whoop 9 73.3 Tech 4.7 2026-03-04
39 Stone Island 6 72.7 Fashion 4.6 2026-03-21
40 Perplexity 5 72.8 Tech 4.5 2026-03-04
41 Uber 7 72.6 4.4 2026-02-25
42 Estée Lauder 8 74.0 Fashion 4.4 2026-03-13
43 Sephora 9 72.2 Brand 4.3 2026-03-11
44 Maison Margiela 6 70.7 Music 4.3 2026-03-12
45 SoftBank 5 75.4 Tech 4.2 2026-02-27
46 Gemini 12 73.8 Tech 4.0 2026-02-25
47 Loewe 6 72.7 Lifestyle 4.0 2026-03-08
48 AWS 8 76.1 Tech 3.8 2026-02-27
49 MoMu 5 74.2 Fashion 3.8 2026-03-01
50 Disney+ 5 68.4 Music 3.8 2026-03-15